Global sales of cotton swabs continue to increase, even as doctors advise against using them inside the ear.
According to Intelmarket Research, the market grew from 795 million dollars in 2024 to 828 million dollars in 2025.
The projected annual growth rate stands at 3.8 percent, suggesting that many consumers still associate cotton swabs with good hygiene.
The ear cleans itself
Medical experts stress that the ear is largely self-cleaning. Popular Science reported that tiny hair-like structures in the ear canal work together with earwax to gradually move debris outward.
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In a recent appearance on the YouTube channel Talking with Docs, an ear, nose, and throat specialist explained that earwax protects the ear by trapping dust and microorganisms while keeping the canal moisturized.
Risks of using cotton swabs
Inserting a cotton swab often pushes wax deeper into the ear instead of removing it.
This can cause blockages, irritation, temporary hearing loss, and in severe cases, damage to the eardrum.
What experts recommend
Health professionals recommend cleaning only the outer ear with a damp cloth, mild soap, and warm water. The ear canal should generally be left undisturbed.
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If excessive earwax becomes a problem, a few drops of saline solution, water, or hydrogen peroxide may help.
Persistent pain or hearing loss should be assessed by a doctor.
Sources: Popular Science, Intelmarket Research, Talking with Docs, and Mayo Clinic.
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This article is made and published by Ida-Marie Palm Varbæk, who may have used AI in the preparation.