Chicken is a regular part of everyday life for many people. It is easy to prepare and available in virtually every supermarket.
For that very reason, many people choose it without giving it much thought.
According to Petit Chef, the purchase is often made automatically, with shoppers picking the first available product.
Uniform packaging and similar prices make the products appear identical, even though they are not necessarily the same.
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Why you might be misled
Many consumers look at the color to assess quality. However, color can vary depending on lighting, packaging, and cut, and therefore does not say much on its own.
Price is also often used as an indicator. However, a higher price may be due to branding or production methods, not necessarily better quality.
According to Petit Chef, these factors can create a false sense of confidence when choosing chicken.
How to choose good chicken
The differences only become clear when the chicken is cooked. Some pieces release a lot of liquid, foam, or change in texture.
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This is often linked to the amount of liquid in the packaging, which many people do not notice at the time of purchase.
The liquid can affect both taste and texture. A more attentive approach in the supermarket can therefore make a noticeable difference on the plate.
Sources: Petit Chef.
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