Protein bars are classified as snacks and sweets, according to the Danish Veterinary and Food Administration, Fødevarestyrelsen (1).
They are therefore recommended to be consumed in limited amounts, in the same way as other energy-dense products.
The reason is that protein bars often contain many calories but relatively few vitamins and minerals.
This applies even though the products are marketed, according to Politiken, as functional and are often placed next to dietary supplements in shops.
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What does the body need?
Protein is essential for the body and plays an important role in muscle function.
According to Fødevarestyrelsen (2), children between the ages of 2 and 14 should consume between 0.9 and 1.1 grams of protein per kilogram of body weight per day, while adults aged 15 to 70 should consume 0.8 grams per kilogram of body weight.
This corresponds to between 10 and 20 percent of daily energy intake.
Jonas Germann, a personal trainer, running coach, and professional bachelor in nutrition and health, tells DR:
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"There are no particular benefits to consuming extra protein if you are healthy".
He believes that most people meet their needs through ordinary food without special products.
Social media and sales
Protein features prominently on social media. According to DR, a search for “high protein” yields hundreds of thousands of results on TikTok, often in the form of snacks and recipes.
This can create the impression that extra protein is necessary to be healthy.
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At the same time, DR points out that the amount of protein found in a protein bar can often be obtained through ordinary foods such as skyr.
Exceptions
There are, however, exceptions. People over the age of 70 and those who engage in regular strength training have a higher protein requirement.
In these cases, protein products can make it easier to meet the recommendations.
Jonas Germann explains to DR that such products are a convenient way to consume protein, but by no means a necessity.
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Sources: DR, Fødevarestyrelsen (1), Fødevarestyrelsen (2) og Politiken.
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