You've probably seen the slogan on American caps and campaign stages. Make America Healthy Again, or MAHA, has pushed nutrition, farming and vaccines to the center of a political fight on the other side of the Atlantic. Now the slogan has a European sibling.
On October 15, 2025, a group called Make Europe Healthy Again, or MEHA, launched inside the European Parliament in Brussels, according to an investigation by STAT News.
The group's stated agenda sounds mainstream. Regenerative farming, healthier school meals, less screen time for children, and tougher scrutiny of what MEHA calls captured EU regulatory science.
The founder and president is Maria Hubmer-Mogg, an Austrian physician. Her message at the launch was that Europeans should reclaim their health and sovereignty, echoing the MAHA language that pushed Robert F. Kennedy Jr. into the US health secretary's chair.
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A US adviser at the European microphone
The keynote speaker was Robert Malone, a medical doctor and prominent adviser to Kennedy. He spoke for more than 45 minutes and received a standing ovation inside the parliament chamber, STAT News reported.
The event was hosted by the Patriots for Europe Foundation, a right-wing political alliance led by the Hungarian government. The lineup, as described by Genetic Literacy Project, was a mix of anti-vaccine activists, right-wing politicians and medical freedom campaigners.
MEHA's international advisory board overlaps directly with the US MAHA network. Named members include Mary Holland and Brian Hooker of Children's Health Defense, British cardiologist Aseem Malhotra, Idaho pathologist Ryan Cole and Belgian psychology professor Mattias Desmet.
Public health scientists see a Trojan horse
Not everyone in Brussels sees a wellness movement. David Robert Grimes, a biostatistician at Trinity College Dublin who studies health misinformation, warned that MEHA's appeal rests on uncontroversial starting points before the agenda narrows.
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"You lure people in with self-evident truths: 'Would you like your food to be healthier?' Who's going to say no? That is the rabbit hole...It's a Trojan horse for much darker beliefs," Grimes said.
Virologist Angela Rasmussen urged European health authorities to forcefully repudiate the initiative before it gains policy traction.
The targets inside MEHA's platform, as named by critics and the group itself, include ultra-processed foods and pesticide-heavy farming. The list also covers childhood screen time, routine vaccination schedules and antidepressant prescribing.
What MEHA puts on the Brussels agenda
MAHA has already turned the US federal health apparatus into a battleground over food dyes, school lunches and vaccine advisory panels. Supporters of the MAHA movement have pressed Kennedy on how far he has delivered on those promises.
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Observers say the European twin now puts the same themes on the Brussels agenda, where EU food standards, pesticide approvals and childhood immunization schedules are decided.
The Patriots for Europe political family inside the European Parliament gives MEHA a political home in the chamber, though it holds a minority of seats.
MEHA currently has no formal authority over EU health policy. It operates as a campaigning and lobbying network, with Hubmer-Mogg as president and an advisory board drawn largely from MAHA circles in the United States.
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This article is made and published by Aksel Kryhlmand, who may have used AI in the preparation.